Toward the future world needs more lighting, more energy-efficient lighting and digital lighting three directions , LED and control technology to reduce energy consumption 20 . Recently, Philips Professional Lighting Solutions Lighting vice president and general manager of Greater China ChandraVaidyanathan in Guangzhou, said that by 2015 , LED lighting accounts for the global lighting market share will reach 45 . Particularly in China , with the government's promotion efforts, this proportion will be greater. In order to meet the Chinese market opportunities , Chandra said , Philips Lighting is continuing to invest in China to build a customer-centric , from market research, design, development, procurement -end manufacturing to marketing, customer value chain and accelerate the realization of lighting products from parts manufacturers to integrate lighting solutions provider strategic transformation , build closer to the local market business model. These are designed to achieve the LED business in 2015 the total business volume of 50 this goal. Chandra said. Currently , OLED ( brightness than LED LCD high , thinner , or future LED LCD screen replacement ) is currently a hot market. But Philips Philips China R & D director and head of China Research klaasVegter think , OLED is still in an early stage of development, there is more room for development, but the LED is now entering the era of universal lighting trends.